The National Association of REALTORS® offers a training program for its membership called C2EX, or the REALTORS® Commitment to Excellence. Under this program, REALTORS® strive for excellence in a number of competencies, including the NAR Code of Ethics, the laws and regulations affecting real estate, and one’s advocacy efforts on behalf of strong real estate markets and healthy communities.
The C2EX program also extends to the way REALTORS® interact with one another and with consumers and to the need to maintain one’s professional education. The commitment also asks broker-owners and principals of real estate companies to maintain an environment that promotes excellent customer service.
REALTORS® who choose to enhance their professionalism and complete this course start with a skills assessment which produces a self-paced, facilitated path through a personalized education program, specific action steps and tailored tools/resources based on the skills assessment results. Each REALTORS® journey on C2EX will be unique, as the program identifies the best possible path for that particular individual toward excellence in the various C2EX competencies.
Once a REALTOR® completes the Action Steps and Learning Prospects in their C2EX program, they are awarded Excellence Badges that can be used to promote their progress and serve as encouragement along the way. Once an Excellence Badge is unlocked, a new C2EX Action Step and Learning Prospect is introduced and at the end of the program the C2EX Endorsement is achieved. Being C2EX endorsed is a unique market advantage, one that identifies REALTORS® as a well-rounded professional, committed to providing superior customer service and representing the professionalism, knowledge and ideals of the REALTOR® organization.
Lauren Bunting is a Broker with Keller Williams Realty of Delmarva in Ocean City, Maryland.
